MSP Playbook: Packaging, Positioning & Pricing Cybersecurity

As an MSP, launching (and maintaining!) a managed security service can be daunting. Should you offer tiers? What does fair pricing look like? How do you attract and retain customers?

Learn how to create compelling service bundles, position your offering to various clients, and implement a pricing strategy that maximizes revenue without compromising security.

In this guide, you’ll discover:

• The pros and cons of common packaging models
• Pricing tips to protect your margins while remaining competitive
• How to position your services so they resonate with prospects