Demand Generation Director

People rarely can say that they work at a job they truly love—unless, of course, they work at Field Effect. We believe in investing in the personal and professional success of our employees. We want our teammates to feel great about the work that they do and about themselves when they are with us. That is our culture.

We have an all-star team with industry leading cyber security knowledge and analytical thinking that is engaged, motivated, genuinely curious, and has the willingness to be as diligent as possible. Field Effect is a rapidly growing company with an increasingly distributed global workforce that provides world-class managed cyber security solutions for businesses of all sizes. The company was founded by the brightest talents in cyber security, with a mission to remove the complexity of securing endpoints and networks by delivering monitoring and threat protection services that are easy to use and provide actionable insights.

We’re proud to share that we’ve recently been named one of Ottawa’s top employers and achieved an eNPS score of 84!

What You’ll Do

We are looking for a seasoned Demand Generation Director to lead a team to fuel our funnel, test new growth strategies, and optimize performance. Reporting directly to the Vice-President of Marketing, you’ll be a critical leader in the marketing team, be in the driver’s seat to orchestrate multi-channel campaigns, strategize on how to grow and optimize our lead funnel to drive revenue growth. You will have the opportunity to work cross-functionally with various departments and functions across the business, and to lead complex projects to fruition. You will join a talented team that is motivated, knowledgeable and cares deeply about Field Effect’s mission.

  • Lead a team who own the end-to-end demand funnel, generating leads, accelerating opportunities, and driving funnel efficiency
  • Identify and test new growth channels to generate leads for Field Effects products and services
  • Regularly test, evaluate, report, and measure results of ongoing campaigns with an eye toward continuously improving conversion rates, making necessary adjustments until desired results are achieved
  • Steer and spearhead multiple complex projects, building strong partnerships with Sales, Operations, and Product Marketing to ensure maximum impact of our initiatives
  • Proactively help manage budget to meet desired balance between ROI and spend, working closely with Vice-President of Marketing and Finance, reprioritizing spend as needed

Experience & skills we look for

  • 7+ years of experience in marketing, with 4+ years in demand generation or growth marketing in a B2B context (SMB/E ideal); SaaS experience highly preferred but not required
  • Strong team and cross-functional leadership skills, with an ability to build strong relationships with teams across the organization
  • Familiarity with the direct and VAR sales cycle and how to employ marketing communication strategies to drive lead collection and accelerate growth
  • Proven track record of driving and accelerating revenue growth through customer acquisition.
  • Strong record of results with performance marketing, SEM/SEO, and marketing automation, partnerships, referral programs, and other demand channels.
  • Outstanding written, presentation and communication skills; can communicate complicated concepts and plans succinctly for various audiences
  • Vast technical and analytical skillset, including a working knowledge of key B2B performance marketing tools and platforms.
  • Ability to stay focused on strategic objectives while balancing short term deliverables and changing priorities within a dynamic environment
  • Strong people management and leadership skills; empathy, influence, curiosity, and a collaborative approach.
  • The ability to give and receive feedback constructively and respectfully in a timely manner.

Added Bonuses

  • Experience working in a high growth start-up or scale-up

What You’ll Get By Joining Our Team

  • Your brilliance will get a runway
  • You will collaborate with the greatest minds in the field
  • You will help shape the future of cybersecurity
  • A workplace of opportunity
  • Extensive Benefits such as Generous Paid Vacation

If this sounds exciting, we would love to hear from you! Please note that only the candidate(s) selected for the next phase of the hiring process will be contacted directly.

Field Effect is an equal opportunity employer. All qualified applicants are given consideration regardless of race, religion, colour, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable employment laws. If you have a disability or special need that requires accommodation, please contact us.

Field Effect has earned their outstanding reputation through innovation, ingenuity and drive to change the cyber security industry. As a result, they have been recognized with the Deloitte 2021 Technology Fast 50 and Technology Fast 500 awards . Their award-winning team is known for its knowledge and industry leadership. In addition, they have been named one of the top employers in Ottawa, by Invest Ottawa, for three years in a row. This team is committed to helping businesses simplify and improve their cyber security by empowering their employees to collaborate, grow and thrive in their fields.


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